Improving your website to produce more quality inbound traffic

We understand how frustrating it is when you have a website that very few people come to visit, or they don’t hang around very long. There are lots of reasons this could be happening, and nothing will fix itself. To make your website the best it can be, we can perform an audit to identify all weaknesses and room for improvement.

Our team offers the following website auditing services, each complete with a detailed report of findings and recommendations.

Comprehensive Website Audit

Like a mechanic must check under the hood to determine a car’s problems, so does our team explore your website in a thorough fashion to establish the overall health of the site before making any recommendations for positive change. We’ll look at your site from every angle, including from Google’s perspective, in an effort to come up with a definitive to-do list of how to improve your website’s authority, rankings, and conversions.

Our Comprehensive Website Audit services include:

  • Full Site Crawl: Reviewing technical, architectural, canonical, server, and on-page indexing issues
  • Content Check: Looking for duplicated, plagiarized, cross-domain, and low-quality content concerns
  • Usability Review: Determining how visitors use your website’s navigation and in-page linking
  • Metrics Review: Identifying how Google Analytics and Search Console statistically see your website, including average site visit duration, bounce rates, site speed, and page view details
  • SPAM Analysis: Detecting anything that might trigger Google to believe your website is of poor quality
  • Onsite SEO Analysis: Looking at meta tags, keyword density, image optimization, incoming links and other on-page ranking factors
  • Traffic Analysis: Discovering the best keywords to drive traffic to your website, and what Google sees as your top search terms and current rankings
  • Competitor Analysis: Examining how your website stacks up against competition in your niche

Recommendations for Next Steps: Considering everything we uncover, we’ll suggest what is required to improve your website’s visibility and find-ability among your target audience.

Benchmark Website Audit

Usually occurring before a website redesign — or a few months after a redesign is complete — this assessment helps the website owner establish return on investment and further alerts the web developer as to what needs most attention to not lose traffic or affect rankings.

Our Benchmark Website Audit services cover:

  • Indexing Crawl: Reviewing canonical, server, and on-page indexing issues
  • Content Check: Looking for duplicated, plagiarized, cross-domain, and low-quality content concerns
  • Metrics Review: Identifying how Google Analytics and Search Console statistically see your website, including average site visit duration, bounce rates, site speed, and page view details
  • Traffic Analysis: Discovering the best keywords to drive traffic to your website, and what Google sees as your top search terms and current rankings
  • Competitor Analysis: Examining how your website stacks up against competition in your niche

Post-Launch Site Audit

After launching your first website — or a site redesign — you’ll want to be sure everything is working as it should. We recommend that this audit occurs about two weeks after the site goes live to ensure there are no technical issues or search engine optimization concerns, and that the website’s statistics are reporting properly.

Our Post-Launch Website Audit services include:

  • Full Site Crawl: Reviewing technical, architectural, canonical, server, and on-page indexing issues
  • Content Check: Looking for duplicated, plagiarized, cross-domain, and low-quality content concerns
  • Usability Review: Determining how visitors use your website’s navigation and in-page linking
  • Metrics Review: Identifying how Google Analytics and Search Console statistically see your website, including average site visit duration, bounce rates, site speed, and page view details
  • Onsite SEO Analysis: Looking at meta tags, keyword density, image optimization, incoming links and other on-page ranking factors