Our Products:
Brick and Mortar Manufacturing Websites
Support Customer Services and Retention
Increase Brand Name and Corporate Recognition
E-Business Strategy
Introduction
Your Target Audience
What They Want to See
Sales Calls
Strategy
Introduction
Your Target Audience
What They Want to See
Sales Calls
Strategy
Where's your target audience?
Statistics show a steady increase in the business-to-business arena of
people going online to source products and solutions.
Web Usage By Manufacturing Plant Personnel
A survey done in September 1998 by Martin Akel & Associates for Chilton Publications showed the following statistics:
What Is Your Job Function?
An Internet Study for Pump & Systems Rotating Equipment Magazine
by Edar, San Jose, CA in the year 2000 showed that their target
audience (industrial plant personnel) had the following job titles:
At Which Locations Do You Access The Internet?
The Chilton Study's target audience accesses the Internet from their homes almost as often as they do from work. So what does that mean to you as the Manufacturer? You're as likely to get a visit from a prospective customer after standard work hours as you are during the normal working day...
And that also raises a concern about download time. Is your visitor connecting from home using a DSL line or cable connection -- or a 28.8 baud modem?!
Speed Up Your Web Site to Boost Retention!
Are your Web pages loading so slowly, customers turn off before reading key marketing messages?
A recent study estimates that more than $2.5 billion in sales is lost each year because Web pages are so overloaded that customers click away before they finish downloading.
You could be losing even more customers if your users access the Web with slower modems.
The Internet Marketing Report August 17, 2001
Statistics show a steady increase in the business-to-business arena of
people going online to source products and solutions.
Web Usage By Manufacturing Plant Personnel
A survey done in September 1998 by Martin Akel & Associates for Chilton Publications showed the following statistics:
What Is Your Job Function?
An Internet Study for Pump & Systems Rotating Equipment Magazine
by Edar, San Jose, CA in the year 2000 showed that their target
audience (industrial plant personnel) had the following job titles:
| Category | Percent |
|---|---|
| Engineering (including Project Management) | 60% |
| Operations & Maintenance | 32% |
| Marketing/Sales | 11% |
| Consulting | 9% |
| Purchasing | 7% |
| Corporate Management | 5% |
| Research & Development | 5% |
| Management other than Corporate | 4% |
| Training/Education/Library | 4% |
| Other | 4% |
| Environmental & Safety | 2% |
At Which Locations Do You Access The Internet?
The Chilton Study's target audience accesses the Internet from their homes almost as often as they do from work. So what does that mean to you as the Manufacturer? You're as likely to get a visit from a prospective customer after standard work hours as you are during the normal working day...
And that also raises a concern about download time. Is your visitor connecting from home using a DSL line or cable connection -- or a 28.8 baud modem?!
Speed Up Your Web Site to Boost Retention!
Are your Web pages loading so slowly, customers turn off before reading key marketing messages?
A recent study estimates that more than $2.5 billion in sales is lost each year because Web pages are so overloaded that customers click away before they finish downloading.
You could be losing even more customers if your users access the Web with slower modems.
The Internet Marketing Report August 17, 2001
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